Mentions Down, but a Glimmer of Hope
- Changes 1 Day After Glossary Addition
Re-measurement 1 day after adding glossary and FAQ entries. Mentions dropped from 4 to 3, but accurate brand recognition was confirmed for one query. Structured data implementation also completed.
Previous article: AEO Optimization Log #001 - Starting from Zero Citations
Measurement Results Summary (vs. Previous)
0 / 14
← Previous: 0/14No change - still not being cited
3 / 14
← Previous: 4/14 (-1)21% - decreased by 1
| Metric | #001 (2/1) | #002 (2/2) | Change |
|---|---|---|---|
| Citation | 0/14 (0%) | 0/14 (0%) | → No change |
| Mention | 4/14 (29%) | 3/14 (21%) | ↓ -1 |
Detailed Analysis: What Changed
Positive Changes
AI response (excerpt):
"Regarding methods to improve visibility in AI search (generative AI responses) using Sighted (developed by Tech Knowledge Base)..."
"Sighted is Japan's first AEO (Answer Engine Optimization) tool that quantitatively visualizes how generative AI references and recommends your brand."
✓ Accurately recognized as "Sighted by Tech Knowledge Base"!
Negative Changes
Previous (#001):
✓ Mentioned
Sighted mentioned via PR TIMES
Current (#002):
✗ Not mentioned
Only Speee and Answer IO mentioned
→ AI responses vary each time. Rather than reacting to single measurements, it is important to track Response Share over time.
Remaining Challenges
"AEO monitoring" query
Still interpreted as customs "AEO (Authorized Economic Operator)" rather than Answer Engine Optimization. The glossary definition for "AEO monitoring" has not yet been reflected in AI responses.
"Pricing plan" and "Beta registration" queries
Still being confused with "sightedby.ai" (an AI platform for e-commerce) and "sighted.tenereteam.com". Entity differentiation has not progressed.
Impact of Glossary and FAQ Additions
Content added
- • 6 glossary terms (Mentions, Citations, Response Share, etc.)
- • 4 FAQ entries (AEO monitoring, metric differences, etc.)
Effect so far
- • "AEO monitoring" query → not yet reflected
- • AI learning cycles require time for effects to appear
Analysis: Considering AI knowledge update cycles, it may take weeks to months for content additions to take effect. We will verify impact through continuous monitoring.
Actions Taken: Structured Data Implementation
We completed the structured data (Schema.org) implementation announced in the previous article's "Next Actions" section.
- Organization schema
Sighted organization info, parent company (Tech Knowledge Base), and contact details
- SoftwareApplication schema
Sighted product info, feature list, and pricing (beta reservations open)
- FAQPage schema
6 landing page FAQs structured (AEO score, Mentions/Citations, etc.)
- • Makes it easier for AI to accurately recognize "Sighted" as an entity
- • May reduce confusion with other services like "sightedby.ai"
- • Contributes to Google Search rich result display
Analysis Discussion
Q: Why did Mentions decrease?
AI responses are generated probabilistically and never produce the same results twice. A drop from 4 to 3 in a single measurement is not statistically significant. Ideally, this should be evaluated as Response Share over 100+ trials. Going forward, we will use the Response Share measurement feature for more accurate visibility tracking.
Q: What characterizes the "accurately recognized" query?
For the query "How to improve AI search visibility with Sighted?", the compound context of "Sighted" + "AI search" + "visibility" was likely sufficient to identify Tech Knowledge Base's Sighted specifically. While "Sighted" alone gets confused with other services, combining it with AEO-related keywords enables accurate recognition.
Q: What should we do next?
With structured data implementation complete, the next step is Wikidata registration. Registering as "Sighted (AEO monitoring tool by Tech Knowledge Base)" could increase the likelihood of AI knowledge graphs recognizing it as a formal entity. We will also continue publishing first-party data (original research) to build authority.
Next Actions
- Expand glossary Done
- Add FAQs Done
- Implement structured data: Organization, SoftwareApplication, FAQPage schemas Done
- Wikidata registration: Register "Sighted (AEO monitoring tool)" as a formal entity
- Publish first-party data: Release industry-specific Response Share research reports
- Weekly monitoring: Track Response Share trends with weekly measurements
With Sighted, you can run the same kind of analysis shown in this article for your own site. Measure Citations and Mentions, benchmark against competitors, and verify the impact of your optimization efforts.