Knowledge Hub
We provide the latest information, terminology, and practical guides on AEO and AI visibility. Learn about marketing in the AI search era.
Consulting Knowledge
Practical guides organized by topic covering AEO/SEO analysis expertise
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Blog
Latest articles, news, and guides on AEO and AI visibility
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Glossary
Clear explanations of terms like AEO, GEO, LLMO, and more
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FAQ
Frequently asked questions and answers about Sighted and our services
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Strategy & Positioning
What to do and why: decision criteria, positioning, and content strategy
Brand PositioningGuideBeginner
What is AI Cognition? — How AI Perceives Your Company
AI Cognition refers to how AI search engines like ChatGPT, Perplexity, and Google Gemini recognize, understand, and recommend your company, brand, or service to users. This guide explains the new marketing paradigm using the Library & Librarian metaphor.
Brand PositioningFrameworkBeginner
The AI Librarian's Recommendation List — AEO, GEO, and LLMO Are Different Librarians in the Same Library
AEO, GEO, LLMO, and MEO are different terms, but they reference the same data. They're simply different AI librarians recommending books from the same Google-organized library. This unified framework simplifies AI-era marketing strategy.
Brand PositioningGuideBeginner
How to Check Your Personal AI Cognition — Does ChatGPT Know Who You Are?
From freelancers and executives to experts and job seekers — learn how to check how AI perceives you as an individual, and practical actions to improve your personal AI Cognition.
Analysis & Diagnosis
How to measure and read the results: interpreting numbers, diagnostic frameworks, and market trends
Featured Articles
All ArticlesFeaturedAEO MeasurementBlind Spot
"We Rank #1 in AI Search" -- But Who Is Asking That Question?
The AEO measurement blind spot: measuring yourself with your own queries proves nothing. Why you need user-centric question spaces and statistically significant observations, backed by 3,419 experiment data points.
FeaturedStrategyOpen StandardsPhilosophy
Why We Publish Our Methodology: Open Standards for AI Visibility
Why Sighted publishes its methodology openly. Learning from Google Analytics and PageRank: the 'publish standards to create markets' approach, and our three-layer IP strategy.
FeaturedMethodologySystematicAI Visibility
The Sighted Methodology: A Complete Guide to AI Visibility Optimization
Sighted's systematic 5-phase methodology for AI Visibility optimization: Measure, Diagnose, Optimize, Monitor, Iterate. Actions, outputs, and timelines for each phase.
FeaturedResearchContent AnalysisData
What 4,365 AI Citations Reveal: Content Patterns That Get Recommended
Analysis of 4,365 citation URLs across 440 domains from GPR experiments. Six structural patterns common to AI-cited content, backed by quantitative data.
FeaturedCase StudyDogfoodingOpen Data
From 0% to 45%: How Sighted Improved Its Own AI Visibility in 120 Days
Complete record of Sighted's 120-day AI Visibility improvement on our own domain. Timeline of interventions mapped to measured outcomes. What worked and what didn't.
FeaturedBenchmarkIndustry Data
AI Visibility Benchmark Report 2026: Citation Rates Across 10 Industries in Japan
AI Visibility benchmarks across 10 industries in Japan. First-ever publication of industry-specific Mention Rate, Citation Rate, and Response Share baselines.
FeaturedMethodologyQuestion SpaceAI Visibility
Question Space: Why URL-First Measurement Changes Everything About AI Visibility
Defining Question Space and comparing Query-First vs URL-First measurement paradigms. How reverse-engineering AI's cognitive structure reveals your true AI Visibility.
FeaturedMeasurement StandardMetricsAI Visibility
The AI Visibility Measurement Stack: Metrics, Definitions, and How to Use Them
Precise definitions, formulas, interpretation guidelines, and common misreadings for the five core AI Visibility metrics: Mention Rate, Citation Rate, Response Share, Placements, and AEO Score.
FeaturedMarket DefinitionAI VisibilityStrategy
What is AI Visibility? Defining the Next Frontier of Search Marketing
AI Visibility measures how much a brand is recognized, mentioned, and cited within AI-generated answers. Learn the four measurement dimensions (Mentions, Citations, Response Share, Placements) and how to start improving.
FeaturedGPR ExperimentData AnalysisIndustry Research
What 109 Questions and 439 AI Responses Reveal About Getting Cited
We asked 109 questions to AI search engines and analyzed 439 responses. 4,365 citation URLs across 440 domains revealed 5 conditions that determine whether AI recommends your site.
FeaturedAEO GuideComparison
AEO vs SEO: What's the Difference? Optimization Strategies for the AI Search Era
A systematic comparison of AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) covering goals, metrics, and tactics. Learn how to combine both strategies to maximize visibility in the AI search era of 2026.
FeaturedOntologyEntity DesignSchema.orgAdvanced
Ontology-Driven AEO Content Editing — From Entity Design to Schema.org
To get your content accurately cited by AI, you need to explicitly define entities and relationships before schema implementation. This advanced guide covers ontology design, Schema.org mapping, and impact on Sighted scores.
FeaturedAEO Optimization LogSEO Audit
AEO Optimization Log #20260219 - Implementing SEO Audit Findings: Canonical, E-E-A-T, and Schema Fixes
Following an SEO audit of our site (SEO Health Score: 68/100), we addressed the Critical and High priority issues. This article documents the improvements made.
FeaturedAEO Optimization LogCitation Recovery
AEO Optimization Log #007 - Citations Rebound to Two: Official Landing Page Cited for a Pricing Query
Day 7 results: 2 Citations (2/14) and 5 Mentions (5/14), recovering from 0 Citations on Day 6. The official landing page was cited as the first source for a pricing query.
FeaturedAEO Optimization LogPerformance
AEO Optimization Log #006 - Performance Improvements: Tackling LCP 7.6s
Recorded a mobile performance score of 67 on PageSpeed Insights. To address the root cause of LCP 7.6s -- a 3,100ms element render delay -- we reduced HeroSection initial animations, enabled Next.js Image optimization, and changed the GTM loading strategy.
FeaturedAEO Optimization LogCitation Achieved
AEO Optimization Log #005 - First Citation Achieved: Official Landing Page Cited for an "AEO Tools" Query
On Day 5, the official site was cited in an AI response for the first time, for the query "AEO tools." Mentions also increased from 3 to 5.
FeaturedPractice GuideSighted
A Practical Guide to Improving AI Search Visibility with Sighted
How to use the AEO monitoring tool Sighted to see how ChatGPT and Perplexity mention and cite your brand, from measurement to optimization.
FeaturedAEO Optimization LogInternal Analysis
AEO Optimization Log #004 - The Zero-Citation Wall: The Need for Query-Specific Content Strategy
Day 4 results show 0 Citations and 3 Mentions. The root cause: the official site lacks citation-worthy articles for each target query, so a practical guide article became the top priority.
FeaturedAEO Optimization LogInternal AnalysisBacklinks
AEO Optimization Log #003 - Flat Numbers, Fluctuating Recognition: Laying the Groundwork for Backlink Acquisition
Day 3 results show 0 Citations and 3 Mentions. A query where AI correctly recognized the brand on Day 2 reverted to brand confusion, and we began preparing for backlink acquisition.
FeaturedAEO Optimization LogSelf-AnalysisStructured Data
AEO Optimization Log #002 - Mentions Down, but a Glimmer of Hope: Changes 1 Day After Glossary Addition
Re-measurement 1 day after adding glossary and FAQ entries. Mentions dropped from 4 to 3, but accurate brand recognition was confirmed for one query. Structured data implementation also completed.
FeaturedAEO Optimization LogInternal Analysis
AEO Optimization Log #001 - Starting from Zero Citations: Baseline AEO Analysis of Our Own Landing Page
We publicly share the AEO monitoring results for Sighted's own landing page. Starting from 0% Citations and 29% Mentions, we analyze the challenges and outline our action plan.
FeaturedAEO DiagnosisPractical Guide
Mentions but No Citations? An AEO Diagnostic Guide
Your brand is mentioned in AI responses but never cited with a link. This guide diagnoses the situation across 4 patterns and provides actionable improvement strategies.
FeaturedAEO StrategyLibrary & Librarian
What Is AEO? Understanding AI Visibility Through the Library & Librarian Metaphor
AEO (Answer Engine Optimization) explained through the Library & Librarian metaphor. A 4-phase practical guide based on 3,400+ observations for getting recommended by AI search engines.
FeaturedAEOCorporate WebsiteStructured DataCase Study
What Makes a Corporate Website AI-Ready
Design principles for corporate websites optimized for LLMs, AI search, and AEO, with implementation examples from our own corporate site.
Recent Articles
All ArticlesAEO MeasurementBlind Spot
"We Rank #1 in AI Search" -- But Who Is Asking That Question?
The AEO measurement blind spot: measuring yourself with your own queries proves nothing. Why you need user-centric question spaces and statistically significant observations, backed by 3,419 experiment data points.
StrategyOpen Standards
Why We Publish Our Methodology: Open Standards for AI Visibility
Why Sighted publishes its methodology openly. Learning from Google Analytics and PageRank: the 'publish standards to create markets' approach, and our three-layer IP strategy.
MethodologySystematic
The Sighted Methodology: A Complete Guide to AI Visibility Optimization
Sighted's systematic 5-phase methodology for AI Visibility optimization: Measure, Diagnose, Optimize, Monitor, Iterate. Actions, outputs, and timelines for each phase.